Telling YOUR story through Video

At ChazCasts we understand the power of online video and know how to tell a compelling story in an effective and concise manner. We believe that your video is an investment.  It is an extension of you.  It expresses your brand, your message, even your personality.  So we take it very seriously.

Lose The Pack (with Video)!

So here we are!  2012.  As business owners we start our new year with vigor and perhaps a new marketing plan?  Might ChazCasts suggest videos.  Yep.  Videos!!  Right now you are at your best.  As far as Chaz can figure…you are already making a cool million.  How are you doing this already in January?  By setting the intention of using videos that don’t fizzle and spending marketing money wisely to what really engages.  This year why not start by sharing the best of your product, your office, heck…YOU!  What drives web traffic to your website and makes them stay on your site?  Try interesting and engaging material that drives at the story of why you and your team do what you do.  Folks aren’t interested in your sales copy, brochures, post-cards, or lengthy emails.  Time is short for everyone so make it count.  Here are some suggestions from Chaz on your journey into video:

1.  Create 1 video a month – whether a video blog, or just an announcement of a new offering.  Don’t tell me in print, show me in enthusiasm!!  A video is an excellent way to show this, so start off slow.

2.  Think “STORY” – behind every great video should be a STORY.  Your clients are always seeking fresh material that reminds them of why they do business with you.  Don’t hide your passion or education…share.  Don’t worry if you share you won’t run out of passion.

3.  Forget Commercial -Okay, this is crucial.  You are introducing YOU to your newest member…you don’t need graphics, pulsating music, and dizzying effects.  Leave that for T.V. and music videos.   A great STORY can trump graphic sizzle every time, so when you make a video think “story” first, be authentic, show passion…now get out on the marketing road and lose the rest of the pack with VIDEO.

Speaking of that cool million…ChazCasts is ready to create more videos.  Contact us and let us help you make that next marketing move a financially smart and engaging one.

 

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