Telling YOUR story through Video

At ChazCasts we understand the power of online video and know how to tell a compelling story in an effective and concise manner. We believe that your video is an investment.  It is an extension of you.  It expresses your brand, your message, even your personality.  So we take it very seriously.

How To Get A Repeat Customer!

ChazCasts says if you track ‘return on equity’ or ‘return on investment’ when it comes to your marketing  you have already lost the battle, and your media savvy competition is flanking your rear (no jokes please).  So, you want a repeat customer?  Try focusing on  ‘Return On Interest!!”  Chaz…you are so clever!  Seriously, a repeat customer is more likely to purchase when THEY have found what they need from you and your website, and they TRUST what they see and most importantly they are INTERESTED.  This may take a few visits.  But how to get people to return again and again to your website?  Interesting….no I mean it, make your website and the content they find interesting.  Here are some ways to make your website inviting to customers and clients that may help them revisit:

1.  Pictures – of course, pictures…you can purchase from a number of websites, check out istock.com but don’t forget to add them to your blog and take your time.  Don’t just paste any picture, be creative does the picture resonate with your article…does it make the page ‘pop’, is it engaging?

2.  Videos – sure, videos are becoming more and more popular, but do you include them in your blog?  Hmm, if you have already produced your video why not also blog about the video.  Anything of interest in making the video?  A valuable take-away for a customer or visitor? Get some mileage out of it.

3.  Podcasts – why not give your customers something ‘short and sweet’  (I’m thinking of about 10 minutes or so…)  Unless you are as entertaining as a morning show on the radio, keep it simple with a relevant topic and try not to rehearse your QUESTIONS or ANSWERS.  A podcast is a conversation, have fun and take the ‘deer in the headlights’ out of your voice!

Enough for now, ChazCasts will continue to practice what we preach….we will be updating more “sounds” on our SoundCloud channel; and we are editing several more videos and a number of “interesting” blogs are on the way.

 

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