Telling YOUR story through Video

At ChazCasts we understand the power of online video and know how to tell a compelling story in an effective and concise manner. We believe that your video is an investment.  It is an extension of you.  It expresses your brand, your message, even your personality.  So we take it very seriously.

It Starts With A Coffee!

I’ve been asked about interviewing people for video,  I always remark “it starts with a coffee.”  You see for me the interview process is nothing more than a conversation, the same conversation you would have with anyone over a cup of coffee?  It’s easy!  It’s fun!  So…don’t make more out of it than it should be.  If you find yourself having to interview someone (whatever the reason), remember these simple points and you will find immediate success when you start to ask questions.

  1. Everyone has a passion– ..your job as an interviewer is to find their passion!  Everyone has a story to tell and the person who asks the right questions, can often get the “money statement” from the talent.  Don’t be afraid to ask them!!
  2. Research – Facebook, Linked-In, Blog sites, look into the person you are interviewing, believe me they are out there on the social media sites and you should be able to stumble upon their hobby, or that something they do they just love.  Know it, and ask them questions on that subject your talent will appreciate it, heck they can’t wait to answer.
  3. Make It Light –   I’ve said this before; if you are serious, uptight, don’t smile, seem nervous…your talent will mirror you.  Keep it light, mix up questions, have fun…it’s not an interrogation.  If you look in control, they will feel safe and talk.
  4. Ask Them –  You might be surprised that as you proceed through YOUR questions, there may be something that triggers a thought for the interviewee and THEY might want to talk or expand on a point, so ask them if they have something they would like to share….never turn your back when your “talent” is motivated to talk about something.  Let them talk, it might open up a question for you!

As a kid, I tagged along on a few occasions with my Dad and watched him make sales over coffee with clients, I could have sworn he was just having a chat with a friend.  I don’t ever think I heard him open or close a sale, or anything that resembled a sale, yet he did.  Hmmm….interviewing/sales… no different  “it starts with a coffee!” 

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