Geez….has it been over a month since ChazCasts blogged? Where has ChazCasts been hiding? Nowhere. More like riding, I have been on the campaign “trail” doing video with a political client. Politics? You Chaz? Hey….have camera, will travel! But I do have an observation….I’m amazed at what political candidates will pay, and what they will put effort into: yard signs, Facebook page, pictures, post cards, drive time, etc. etc. but very few hire a videographer to put quality videos put together, why not?? Here are some reasons why political candidates should do video:
1. You have an audience - with all the gripping and grinning, behind each handshake is an individual who has an email. Why not ask if it would be okay to send them a video that recaps your speaking points? Go ahead count up all the people you have met…that should be a big list!! After 1 week, most folks forget who all the candidates are…not you, remind them by sending a video!
2. Video IS Easy! – forget your fears, or worries about memorizing lines. What you say to the person you meet at a live event, or the questions you answer at a political forum is the same message you put on tape. Let someone who is good at interviewing and has the equipment do what they do best…I know this guy named Chaz (if you are interested).
3. Video Is Recyclable - I don’t know what damage happens to yard signs, or where business cards/mailers end up…the only medium that has recycle potential is video. Send it out on Facebook, LinkedIn, YouTube channel, website…send them to the political groups that invited you to speak. THEN…send it again a month later…trust me your competition isn’t.
4. **Bonus** Tip!! – Use your video on your business website too! That’s right, thinking outside the box right now, but if you are in the community and running for an office put your video on your business website and let your neighbors know your qualifications and what matters to you. Maybe you don’t make Judge, or State Rep….but you still perform a service or deliver a product don’t you?
Okay. Enough of my blogging…I’m going to get off my soapbox now. Vote ChazCasts greatest videographer alive! Oh yeah, watch my client Gene Sera choose to use video wisely! He get’s it!!