Telling YOUR story through Video

At ChazCasts we understand the power of online video and know how to tell a compelling story in an effective and concise manner. We believe that your video is an investment.  It is an extension of you.  It expresses your brand, your message, even your personality.  So we take it very seriously.

The “1 – 2 – 3” Punch!!

Okay you small business owners out there, it’s time to take the gloves off (or on?).  It’s time to take your marketing up a notch.  Listen, you aren’t down for the count, YOU are a contender.  Stop sending out the postcards, mailers, and other dollar guzzler routines.  Here’s the secrets to your 2012 success: the video “1-2-3” punch.  How does it work?  Simple, we already can attest that video has impact, and that with careful planning you can create your own videos that can KO your competition.  But, what are the basics to a great video to ensure you have the best video going for you?  Here are the key’s to your victory in the marketing ring:

1.  Audio – C’mon this is a no-brainer.  Your video has to sound good!!  No one listens to bad video.  Why should your client??  If you are working with a recently purchased video camera, more than likely there is a microphone input.  If so, buy an “external microphone” and give yourself a great boost to your video with better quality sound.  If you hear a video that sounds like the voice is rich and right in “front of your face” more than likely that camera is using an “external microphone.”  So…don’t rely on the “internal microphone” (the built-in camera microphone), rather rely if possible on an external microphone.  It gives you great control over background noises, hums, and much easier to work with when you are editing….AND your audience will definitely appreciate it.

2.  Tripod –  Ok, another easy one.  A good tripod will make your video less shaky, and less for you to worry about when you are editing.  Standing with the camera and trying to give yourself a perfect shot…is trying for even the pros.  Put the camera on a tripod and give yourself a video that is easy to edit, and not distracting to your viewer….remember you want your audience to watch the video “all the way through.”

3.  Light –  Often stated, and I will say it also.  If you have a window…open it up!  Have a lamp..turn it on!!  Your camera needs light, and you don’t want to cast yourself or your product in darkness…hard on the eyes, you know??  Better to brighten up the video as much as possible to ensure that the video which is posted to YouTube or Vimeo doesn’t come off too dark.

Simple rules right?  If you keep it simple and use these tools in your video production you can be assured that a “10 round video shoot” will feel like a light breeze. Okay…at the sound of the bell I want you to come out ready to shoot!

 

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