Telling YOUR story through Video

At ChazCasts we understand the power of online video and know how to tell a compelling story in an effective and concise manner. We believe that your video is an investment.  It is an extension of you.  It expresses your brand, your message, even your personality.  So we take it very seriously.

Who’s Your Valentine?

Now that January is splitting the scene.  Welcome February (I love You Baby)…you should have heard the emotion in my voice just now.  But seriously, with Valentine’s Day just around the corner this is NOT just a good time to think of those closest to us….Spouse, Child, Fido.  What about your client!  Yeah that’s right ever think about saying “I love you” to your customer?  Stay with me on this.  Consider how easy it is to create a short “thank you” video that you can send thanking your customers for using your service.  We tend to think along the lines of thank-you cards, maybe a quick email.  But a video if well done can bring about some added benefits.  Consider the following:

  1. “Top Of Mind” – Hey a video can surprise your client and remind them what makes you unique.  They don’t see it coming, and if done appropriately can really keep you ahead of all the competitors who are trying to get “in front” of you.   A video has a “sticky” factor in the mind of the client….like a heart shaped lollipop.
  2. “Sentiment” – A video can be genuine, thoughtful and heartfelt, like a teddybear (see all the Valentine references?).  Sometimes an email just doesn’t have the same effect!
  3. “Effectiveness” – a video can also contain some historical elements (pictures, sounds, other video) of your working with the client.  This brings home the “history” of working with the client, the experience they had working with you (Okay…I’m breaking out the Bridges of Madison County right now!)

In my opinion, video can be the best valentine for your customer…it’s the stereo lifted above your head with the rain pouring all over you.  C’mon you savvy folks….remember the movie? Remember the song?  Thanks and I love you….in a business kind of like way.   

 

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