Why hire a videographer instead of shooting your own video? Simple….its easier!! Okay, I’m biased (ChazCasts is running a business here) but think about the drain on time to put together a professional, interesting, and genuine video(s) for your website, YouTube channel, or any other social media site you are on? If you are running a business time is something you don’t have a lot of, and don’t forget if you use employees from your business to put the videos together think how long it will take them to put it together? You didn’t hire your employees to figure out how to white balance the camera, lighting, storyboarding, editing, sound…did you?? How about the equipment? There is a learning curve on that, and that can be expensive and frustrating. I know what you are thinking, video is expensive right? Sure, it can be and for good reason. When you consider what the pros do, and what they have mastered why not pay them appropriately? But there are some ways to produce video more effectively for your wallet and time. Consider these ideas:
1. Location – consider having most of your video shot at your office/conference room. Why travel to a studio, or create a background that isn’t unique to you or your business. Work where you are comfortable and creates an image of truth about where business is conducted.
2. Video In Bunches – nothing new here, if you have a video crew visiting your digs..forget 1, 2 or 3 videos…involve your team in some of the videos and shoot for the day. You have lots of material to create (more than you know). Create topics, questions, get creative…more videos shot in a day can help with the time/money crunch.
3. No Commercials! – not all videos are created equal here. We tend to see the “essence” video that “who we are..historical video” as the benchmark for all videos. Forget that!! Not every day has to be Hollywood! Simple questions, simple answers…discuss a product, a service, share things you can speak fluently about with out much prep. You can create a group of videos quickly and without much fuss if you keep it simple. Sometimes simple is just as effective.
4. Chaz- Okay, I said it. Chaz! I have learned after being in business nearly one year (1 year already? I better buy a candle!) that I love to interview people and the things I want to know about you are the EXACT things your customers/possible clients are seeking to know as well. Scripted questions….why?? How much prep do you need to explain WHY you do what you do? Or WHY you are passionate about your industry? OR lessons you have learned being in business? Don’t practice, just talk!! Believe me, I can ask questions till the cows come home. Plus I love what I do…trust me when you see me in action.
Hey, lots of questions and a chatty guy like myself with a camera crew in tow…and you can create a library of videos in a day. Save time, save money, make great video…that’s why ChazCasts!!