Telling YOUR story through Video

At ChazCasts we understand the power of online video and know how to tell a compelling story in an effective and concise manner. We believe that your video is an investment.  It is an extension of you.  It expresses your brand, your message, even your personality.  So we take it very seriously.

Your Newsletter….Let It Breath!!

In our push to market and get 0urselves exposure I think small business owners sometimes over do it.  We get an idea and once we’re pumped to execute, we go full speed through the marketing forest without looking at the scenery.  Take the online newsletter as an example.  Ah…the trusty on-line newsletter.  Inexpensive, very simple to create, add a logo, use some taglines, and cut paste some of our recent articles, blogs, or videos and then shoot off to our trusty legion of fans.  Excellent, right?  Too easy!!  One small problem how often are you sending out this newsletter? If it is more than once a month I think it is too often.  I have seen a newsletter from one company come to me once a week over the last 4 weeks.  Seriously??  Put yourself in the shoes of your audience.  How quickly does your own inbox fill daily? Your client’s inbox looks exactly like yours!!!  Let your marketing efforts breath for minute!  Give your client/prospect time to check out the newsletter (might be 3 or 4 days later than when you sent it…but they’ll get to it!), but if you over do it…two things are going to happen….your newsletter is going to lose your clients interest, and it is probably going to annoy them.   Forward your newsletter?  Why?  So I can duplicate the annoyance factor by giving my friends that newsletter four times a month?  I’m trying to keep friends!  I think we feel that “more is better” as business owners, but like wine, a good story, or a refrigerator full of broccoli…if you don’t let it breath, pace or air-out…results can be less than perfect!  Easy does it, pace yourself, and recap your exciting events once a month, okay?

  • Interviews Kick Butt!: When you think of "kicking butt" video interviews probably isn't what comes to mind. But hey, this is no street...
  • It Starts With A Coffee!: I've been asked about interviewing people for video,  I always remark "it starts with a coffee."  You see for me...
  • When You Are The Interviewer:   It's been awhile since I last posted a blog entry.  I recently have found myself behind the camera more than...
  • Why ChazCasts?: Why hire a videographer instead of shooting your own video?  Simple....its easier!!  Okay, I'm biased (ChazCasts is running a business...
  • On The Trail....With Video!: Geez....has it been over a month since ChazCasts blogged?  Where has ChazCasts been hiding?  Nowhere.  More like riding, I have...